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nostalgic snapshots, my first sailboat and surfboard



"We're a sustainable streetwear brand committed to the environment, crafting high-quality clothing essentials from sustainable materials at a fair price. Our mission is to assist you in building a durable, eco-friendly clothing collection that contributes to a better future."

How it started

Hey, I'm Noël and I have an incredible passion for water. Windsurfing and sailing were my things when I was growing up. The water felt like my second home, I was completely in my element. And guess who always accompanied me on my adventures? My buddy, turtle William. He was always by my side.

For years, I've cherished a deep-rooted desire to venture into the world of slow fashion, with a focus on sustainability. My mission? To raise awareness among people about the benefits of timeless, top-quality clothing, instead of blindly chasing the latest fashion trends. Fashion doesn't have to be superficial; it can be a powerful force for positive change.

My goal? To make a minimal contribution to overproduction and pollution. I became aware of the alarming issue of marine pollution years ago. It broke my heart to see my beloved water affected by plastic and other waste. And ever since then, I've felt an irresistible urge to make a difference. I want to do my part and reduce those harmful effects.

You'd think the busyness of my life in the media world would hold me back. But then, Covid-19 came along and I lost my freelance work. But I didn't let it discourage me. Instead, I saw this unexpected turn as a unique opportunity to finally fulfill my long-cherished dream: to establish my own brand, ONETURTLE.

With ONETURTLE, I want to not only delight people with affordable, sustainable clothing of top quality but also initiate a movement. A movement where people can proudly wear my clothes for many years. I seek ethical manufacturers who can provide high-quality materials with respect for people and the environment. My designs are timeless and durable, they won't go out of style.

I strongly believe that together we can bring about positive change. By consciously choosing sustainable fashion, we can truly make a difference in the world. I look back on my journey so far with pride, and I am determined to continue my passion for sustainability. With ONETURTLE, I want to inspire others to make conscious choices and have a positive impact, not only in the fashion industry but also for our beautiful planet.

If you have become enthusiastic after reading our story and would like to help spread the love for sustainability and ONETURTLE, please don't hesitate to contact us.

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